A small company, for small businesses.
Qruuk is made in Estonia by SangTech OÜ. Here is who is behind it, where it came from, and what you can expect from us.
Who builds Qruuk
I'm Arnold Sanglepp. I've worked in software for more than ten years, as a developer, a tech lead and a CTO, mostly for startups and small companies that needed a working system without an IT department of their own.
Before that I sat on the other side of the table. I worked as a group and personal trainer, organised competitions and sports events, and served on the board of a sports club. I know what it is to keep track of passes and payments in a list and in your head, and to deal with it in the evening after the class.
Where it started
Qruuk began around 2022 as a small internal tool: one service to handle sign-ups and everything that has to happen after them. That grew into QR sign-ups for events.
Then I was working on a point-of-sale startup, and went round restaurants and pubs in England asking owners what actually got in their way. Loyalty programs came from those visits, and so did a customer list that belongs to the business itself.
From there it was a short step to selling. A small seller often doesn't want the complex set-up and paperwork of a classic point-of-sale system, and having software built for you costs time and money. What they need is a QR code the customer scans and pays from, on their own phone.
The last part came from the coaching and club years: the passes, memberships and payments that go with a coach's work, from start to finish.
Why "Qruuk"?
The name comes from QR and hook, as in webhook. At first Qruuk was going to be a platform where scanning a QR code sets off an automation. The scan is still the hook everything else hangs from.
When you need help
Write to hello@qruuk.com, or use Send feedback in the account menu inside the app. A person answers within one working day, in Estonian or English.
Your message is read by someone who builds Qruuk. There is no call centre and no ticket queue in between. If something is broken, it goes straight to the person who can fix it.
If you'd like a hand getting started, say so and we'll go through the set-up together on a video call. The common questions are answered in the FAQ.
Why a small company is worth starting with
Taking on a new tool costs time, and it is fair to ask what happens if it doesn't work out. Qruuk is built so that trying it is cheap and leaving is easy.
- Monthly, no contractPlans are monthly and you can cancel any time. A paid plan runs to the end of the month you paid for.
- Pay for the months you sellChange plan when your season changes. If you sell at fairs in the summer, take a bigger plan for the summer and go back to a smaller one, or to Free, in the autumn. You don't pay for twelve months.
- Your data stays yoursDownload everything in your account as a file, or delete the account. Neither needs an email to us: Settings → Your data.
- We never hold your moneyPayments go straight to your own account at the payment provider. Qruuk doesn't hold your money or pay it out.
- The Free plan never sends a billAt its limits new stamps and cards pause, and nothing is charged.
- Stored in the EUOn Google Cloud in Finland.
- The claims are testedEverything Qruuk says about itself in an ad is kept in one list, each line with the automated tests that prove it. They run on every change.